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THE FIFA WORLD CUP 2018 PARK DURING XXVII WORLDWIDE SUMMER UNIVERSIADE IN KAZANx

TASK: 
The FIFA World Cup 2018 promotion during the XXVII Worldwide Summer Universiade in Kazan.

OUR SOLUTION: 
We organized a multifunctional Football Park of the FIFA World Cup 2018 able to attract audiences of all ages and social groups.

OUTCOME:
The Football Park became a favorite family-friendly place of entertainment for 2 weeks. Using different multimedia and interactive activities guests could find a lot about the history of Russian football and traditions. The Ministry of Sports of the Russian Federation and representatives of the FIFA gave a high rating to the level of organization hereof. The Football Park format developed by our team shall be used as the official fan zone concept during the FIFA World Cup 2018.